Yahoo Woos Mobile Developers With Help On Ads, Reporting, More

[AditiArora]

Yahoo pitched mobile developers on new tools at a New York conference on Wednesday, aiming to inspire them to go out and build disruptive apps. "There hasn't been a single industry that hasn't been disrupted by mobile applications, starting with music, gaming, travel, retail, and now media," said Simon Khalaf, Yahoo senior vice president of publishing products, at the company's second event this year for mobile app developers.