Link Popularity

[Daljeet]

What are reciprocal and non-reciprocal links?

[sangeetanegi]

A reciprocal link simply means that two websites are linking to each other. A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.

[alka]

Link popularity is the total number of web sites that link to your site.