Google to Sell Dayparts

[jagan]

Google's hugely successful search advertising product, AdWords, is borrowing a buying tactic from traditional media.

Responding to advertisers' desire for more control of their search-based campaigns on Google.com and its partner sites, Google is offering a new feature which allows for precise ad scheduling on specific days or times of day - much the same way that TV is sold in dayparts. Google's massive base of advertisers can now elect to essentially turn their ads on and off down to 15-minute intervals and also lower and raise bid prices during set times of day or days of the week........More At.......

[megri]

Great move by Google it gives liberty to advertiser to mange there ads the way they want. If there is ad for morning breakfast it has meaning if it runs in morning time rather than late evening when it is time for wine