What is Pay-Per-Click Advertising?

[Daljeet]

PPC is an web-based advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s site.

[sonia sharma]

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

[Priyanka]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

[alka]

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines.

[sangeetanegi]

PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.

[sangeetanegi]

PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.