Twitter Invests In Venuenext, Which Builds Apps For Arenas And Stadiums

[AditiArora]

Twitter’s latest investment, VenueNext. The startup behind the San Francisco 49ers’ in-stadium app has raised $9 million in new venture funding from a handful of investors including Twitter’s investment arm, Twitter Ventures.Twitter’s investment is a strategic one, and yet another sign that the company is increasingly interested in live events like NFL games and Katy Perry concerts (or both, if you were at last year’s Super Bowl).

[smita89]

The app was designed to bring all the different experiences fans have at the stadium into one place - things like ordering food, scanning a ticket or watching replays.

[Shilparana]

Twitter has always cared about getting people to tweet during these events, from their couches at home but also from the stadiums and arenas. It’s even building a new product to curate specific timelines around these events to make them easier to follow on the service.

[Priyanka]

Paul mentioned hotels as a possibility, and VenueNext also published an app in Apple’s App Store called Express Order that was used in parts of Disney World.