Integrating social and mobile into the customer experience journey’ masterclass in Ho

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Brand marketers across Asia have now experimented with social and mobile marketing for almost a decade. Most have created Facebook, Twitter, YouTube, RenRen, Weibo, WeChat and Youku profiles. Many have embraced always-on content marketing on their social media channels. Some have even designed brand campaigns that have purpose and participation at its core, or mobile apps that provide utility or entertainment. However, few marketers have successfully integrated social and mobile into the customer experience journey, from trial and purchase to loyalty and recommendation.

Participants will acquire practical knowledge and skills to further their own careers, and also help their colleagues and clients become more innovative.

Knowledge gained from attending this masterclass will include:

Understanding how to integrate social and mobile into the customer experience journeys
Gaining valuable insights from global, regional and local case studies and best practices
Evaluating whether your own brand programs are in the incubation, innovation or integration stages
Explore different ideas and techniques to omni-channel storytelling and find out what does and doesn't work
Learning how to use the design thinking methodology to design new brand programs that integrate social and mobile into the customer experience journey, in the context of market, industry and brand challenges that are specific to them