what is B2B marketing?

[sonia sharma]

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:
1)A business is sourcing materials for their production process, e.g. a food manufacturer purchasing salt.
2)A business needs the services of another for operational reasons, e.g. a food manufacturer employing an accountancy firm to audit their finances.
3)A business re-sells goods and services produced by others, e.g. a retailer buying the end product from the food manufacturer.

[Priyanka]

B2B stands for business-to-business marketing. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way.

[AmitSood]

You have shared very useful information about B2B Marketing,Thanks for sharing!

[alka]

it is useful to consider the value chain that starts with a consumer demand and from which dozens of business products or services are required. Take the example of the simple shirts that we buy. They do not arrive in the shops by accident.

[sangeetanegi]

Thanks for sharing this information.

[Daljeet]

B2B stands for business-to-business marketing.Here is refers to a situation where one business makes a commercial Marketing.

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