Google Adword Tips

[megri]

Do you have Google Adword Tips Write here

Power words like 'Get' and 'Buy' and 'Do' and 'See' and 'Discover' will always get higher response rates than weaker words - or worse, ads with no directive.

[megri]

Set your daily budget more than the amount recommend by Google Adword during the campaign creation process.

[megri]

A 41 page PDF with lots of examples including dynamic keyword insertion in ad titles.
http://www.google.com/ads/library/ma...fect_dec03.pdf

A guide at webmaster world
http://www.webmasterworld.com/forum81/2839.htm

[megri]

Make sure that when someone comes to your site they can definitely see the "Buy Now" button and all the reasons to buy.

[Jenniferlinn]

Here are some tips about Google Adword:

1. Use keywords in ad text

Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.

2. Keep ad group keyword list short

Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1.

3. Bid high initially

Google's ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids. Read this article for more information on bidding strategies.

4. Set daily budget higher than Google recommends

If you set your daily budget too low, your ad will be displayed intermittently. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend through other means such as employing negative keywords, using exact matches, targeting by region and adjusting keyword bids.

5. Avoid bidding wars

Don't waste money getting into bidding wars for a handful of high volume keywords. Instead, expand your keyword list to include more specific keywords that have a lower search volume. Collectively, these keywords will reach the search volume of more expensive keywords. Your average CPC (cost per click) will fall dramatically using this tactic. Use keyword research tools to expand your list of keyword phrases.

6. Set higher bids on exact matches

Include both broad and exact matches for a keyword phrase. Set the bid higher for the exact match. This allows you to control the position of the ad for the exact search. For example, if your ad group bid is set to 10 cents, you might set a 25 cents bid for the exact match:
[keyword phrase] ** 0.25
keyword phrase
Read this article for more information on exact match bidding.

7. Use negative keywords

Your ad will not be displayed if the search includes a negative keyword. Add more negative keywords at regular intervals. As your negative keyword list grows, your ad group's CTR will increase, saving you money and/or improving your ad's position. For example, if you sell products or services at a premium, include negative keywords like:
-free
-cheap
-discount
Read this article for more information on negative keywords.

8. Use a relevant landing page

For most searches, don't point the ad to your home page. Choose a landing page on your site that includes the keywords from the search. In some cases, it's worth creating a custom page that's not in the normal navigation of your site.

9. Separate search and content campaigns

Many people lose money using AdWords when their site is swamped with hits from content ads. Most people don't realize that displaying ads on Google's content network is turned on by default. Either turn off the content network or create separate campaigns for search and content ads. Read this article for more information on Google's content ads.

10. Test multiple versions of ad

Take advantage of Google's feature allowing multiple ads to be created and rotated within a single ad group. Test different ad text and see which version works best, both from an ROI and CTR perspective. A better ad will lead to a higher CTR and lower bids for the same ad position.

11. Track your results

Don't rely on Google's reporting tools. They're good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You'll need this to help build your list of negative keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don't have tracking software in place, use our free web analytics software.

[sweetfranky]

If you are going to start in PPC, start small over the course of 3 months. That will give you the time to learn and not lose lots of money. Best of luck.

[Dianka]

very well explained all the tips regarding regarding Google adwords.


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[Brown Dan]

This section forum really increasing my knowledge regarding Google Adwords and PPC


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[Russell]

Google Adwords is Google's fundamental promoting item and primary wellspring of income. Google's aggregate publicizing incomes were billion in 2012. Adwords offers pay-for every click, that is, expense for every click (CPC) promoting, cost-for every thousand-impressions or cost-for every mille (CPM) promoting, and site-focused on publicizing for content, standard, and rich-media ads.