Bing Begins Indexing Apps By Content Rather Than Title

[neharani]

Bing is broadening its Actions Intelligence to index apps based on content to improve its often murky app search results. In a recent blog post, Bing encouraged users to begin its App Links framework to include markup that will allow the company to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.