Bing Ads Improves Age And Gender Targeting

[AditiArora]

Bing Ads has been on the back foot against the competition for a while now. When it comes to online advertising, others don’t respect privacy quite as much as Microsoft. They search emails while Microsoft has resisted doing so. Well, now Microsoft is getting in on the act a little more according to a new blog post. To generate revenue from an ad, a company needs two things: views and clicks. Microsoft can’t compete on views, but it may now be able to compete on clicks.

[Shilparana]

Bing Ads has just introduced new demographic targeting options to allow companies to target their ads based on search results. As a result, on average, this should lead to twice as many people seeing Bing ads that interest them.

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