what is the difference between Adsense and adwords?

[nikhil]

Adwords is the advertising program through which people buy text ads from Google. Those ads run on site Google’s site, on their partner’s site like another search engine. Advertise PAY to run Adwords ads. The Google Adwords program enables you to create advertisements which will appear on relevant Google search pages and your network of Partner sites.


Adsense program refers to the program that publishers sign up for to run those Google ads on their site. Adsense is the contextual ad program running on people’s pages. Publishers do NOT pay- Google pays money to THEM for each click originating from their pages. The Google Adsense program differs in that it delivers Google Adwords ads to individual’s websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads.