What is pre SEO???

[Garima Sharma]

Before start SEO Campaign, you should take stock of the existent on-page and off-page SEO activities to help you prepare a strategy for your campaign. The goal of executing a SEO campaign is to position the website to rank well on search queries used by its prospective audience, which will help drive additional qualified traffic through search referrals.

In order to decide whether the content on your side works to your advantage or to your detriment, here are four guidelines to help you.
Content Structure and Layout
Duplicated Text and Template Design
Hidden Text or Links
Heading Tags
Image Alt Tags
Keyword Usage and Relevance