Bing To Encrypt Search Traffic By Default This Summer

[AditiArora]

Microsoft will sharpen Bing's security when it starts encrypting all of its search traffic by default this summer. Bing has offered HTTPS encryption for the past year and a half as an opt-in feature, but now Microsoft will default to locking down everybody's search queries.Providing encryption gives a new layer of protection to Bing users and helps guard their traffic from snooping.Instead, Bing Webmaster Tools will continue to provide aggregated keyword and ranking data so that website operators can keep track of what draws users to their websites along with how they compare with the competition. Advertisers will be able to see what search queries triggered their Bing ads using the Search Query Terms Report, which also provides information on other performance metrics like clicks, impressions and conversions.