Yahoo acquires social commerce site Polyvore

[Priyanka]

Yahoo is buying style-tip specialist Polyvore in its latest attempt to become a more fashionable place to advertise. Financial terms of the deal announced yesterday aren't being disclosed, signalling the price of the acquisition isn't considered to be significant.

Polyvore is an 8-year-old startup that specialises in connecting merchants with consumers browsing for ideas on clothing, health, beauty and home decor products. Good Housekeeping magazine once dubbed the service a "fashionista's playground.