Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

[AditiArora]

Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of “state of mobile” talk that was full of data. The highlights are reproduced in a Tumblr post.Yahoo reported that time with apps continues to grow, while mobile browser time continues to decline. In 2014, according to Flurry/Yahoo US smartphone owners spent 14 percent of their mobile media time with the browser and 86 percent with apps. In Q2 browser time has fallen to 10 percent.