New Google Logo: 5 Reasons The Change Makes Sense

[AditiArora]

It's no coincidence that the new Google logo comes at a time when the Mountain View company is being restructured into Alphabet, the tech firm's new conglomerate.

Google is everywhere, according to the company's head of user experience, Tamar Yehoshua. That didn't used to be the case 17 years ago when everyone was glued to a desktop PC.

Google has been pushing its geometry-focused Material Design language since Google IO 2014 and Android 5.0 Lollipop launch a year ago, and the new logo fully realizes that.


Google is on doing the most meaningful work in tech right now, according to its advocates, or building the a self-aware SkyNet bent, according to its critics.

Gone along with the serifed typeface are the large file sizes associated with older logo. There's now a special variant that's 305 bytes instead of 14,000 bytes.