Google's Now On Tap Faces Pressure From Microsoft's Bing And Internal Departures

[AditiArora]

Google (NASDAQ: GOOG) is facing more pressure in search, and not just because Microsoft (NASDAQ: MSFT) beat it to the punch and late last week updated its Bing search app for Android that mimics many of the features of Google's forthcoming Now on Tap feature. Both Google's and Microsoft's efforts aim to give users information about people and places and let them take actions based on the context of what they are viewing in mobile apps. According to a Re/code report, which cited unnamed sources familiar with the situation, much of the original team that built Google Now has left the search giant.