Is Seo Taking A Backseat To Social Media?

[AditiArora]

It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy. Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to get on the first page of a Google keyword search. This effort even helped to create a new business niche, where firms were created for the sole purpose of optimizing websites for clients to get them a higher Google ranking.