In The Trenches Two Simple Rules For Fixing High Bounce Rate Pages

[megri]

Of all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not what the customer wants.
Testing on the web has come such a long way in recent years. Once upon a time you had to make a change, and then watch metrics to see if things were better or worse. Now you can make educated choices to determine why people aren’t clicking on a button, or why they’re distracted from beginning your sales funnel with a variety of inexpensive tools and metrics that any webmaster, beginner or expert, can use. Aside from systemic issues such as bad coding that makes pages load extremely slowly, its quite easy to fix your high bounce rate pages.
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