Pay Per Click

[Daljeet]

Explain what is the meaning of CTR and how you can calculate?

[alka]

CTR can be used to gauge how well your keywords and ads are performing. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR which can affect your costs and ad position.

[neharani]

Full form of CTR is click-through rate is the percentage of people who click on your ad after seeing your ad. You can calculate
CTR = Clicks/Impressions.)