Google puts zero rating plan in India on backburner for fear of backlash

[Priyanka]

Google has put on hold plans to provide free data to end users in India by zero rating certain apps, due to recent public backlash against a similar initiative by Facebook and Airtel, two people familiar with the development said. The Internet giant, which was in early discussions with telecom operators and applications developers to launch a zero rating platform, has now decided to take a wait and watch approach, they said. "Google has shelved the idea of any kind of zero-rating ti ..