Twitter Buys Artificial Intelligence Group Whetlab

[AditiArora]

Twitter Inc. on Wednesday acquired the artificial intelligence startup Whetlab, bolstering the analytics capacity which is becoming increasingly important for social networks.Terms were not announced for the deal, which was disclosed in a tweet by the Twitter engineering team and on the website of the Massachusetts-based Whetlab.Twitter did not comment on its plan for the service, but artificial intelligence can be used to determine the most relevant tweets and advertising messages for each user, or to better filter spam.Facebook has been investing heavily in artificial intelligence to show more relevant items in user news feeds.

[Priyanka]

With some 300 million active users, Twitter has been growing at a slower pace than some rival social networks and has yet to show a profit, despite creating new advertising products for the one-to-many messaging service. st