Difference Between SEO And SEM ?

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What are the difference between SEO and SEM ?

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SEO is a Search Engine Optimization. It aims to provide better search results.The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results.

There are two ways of search engine optimization :

1. On page optimization :

Selective keyword naturally into title tags, meta descriptions, heading tags, alt text.
Formatting page URLS
Optimized page load speed

2. Off page optimization :

Brand Creation
Social bookmarking
Link Building

SMM is a Search Media Marketing. It uses the search engines to advertise your website or business. At search engine platform, we generally use SEM or Paid Search to refer to paid listings. Following are some common terms which used to define SEM activity.

Paid search ads
CPC (cost-per-click)
PPC (pay-per-click)

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