Once upon a time...in the golden age of when random messages

[megri]

Once upon a time...in the golden age of when random messages, spin & sales pitches across adverts, press releases, eDMs, newspapers, POS & TVCs used to work for businesses and their prized brands, life appeared a lot simpler for the hard working marketer. However, with the more recent and meteoric rise of all things digital over the past decade (and with no likely slowdown in sight), there came the point of information overload…

We were then told that content marketing would help to save the day! They were right to a certain point, but most of us went ahead with content marketing and did it all wrong. What is actually needed is a unified and structured omni-channel storytelling approach that will turn your content into the equivalent of a hit blockbuster movie (which for most brands can be achieved without stellar production budgets). The storytelling approach is the most powerful and in today’s digital age, it is the only means to effectively draw-in the audience and keep them coming back for more.

The few brands that are good at telling their stories online are able to take much fuller advantage of developing effective and powerful omni-channel marketing techniques that more fully captivate and engage their customers, whereas organizations that are trying to pursue upgraded and content rich variations of their broadcasting messages are discovering that their abilities to effectively connect with their customers is increasingly on the wane.

By attending this content strategy Masterclass, you will start to think of how to integrate and fully embed your future marketing plans with powerful storytelling techniques, and discover new and dynamic ways to convert elusive and unengaged prospects into becoming loyal and passionate customers who will willingly contribute to your on-going omni-channel brand journey.

Knowledge gained from attending this course will include:

Understanding how to tell appealing omni-channel stories that allow you to more actively engage with your customers
Uncovering the channels, shapes, sizes & devices seeking compelling content
Learning the secrets of immersive storytelling, and how these can be applied to your digital marketing activities
Exploring different ideas and techniques to omni-channel storytelling and find out what does and doesn't work
Finding out which businesses have successfully turned their business into powerful brand stories and made them unbeatable